When Annie Sloan developed her signature range of decorative paint, Chalk Paint™, in 1990, she revolutionised the way we see decorative painting. Annie has a strong desire to communicate and empower people creatively which she does through her books, workshops and paint.
She has been painting for over 40 years as well as writing numerous books on the subject. Her Chalk Paint™, was specifically designed for furniture, and can also be used on walls, floors and in paintings. We caught up with Annie to discuss why she decided to create her own paint and what the future holds for this talented lady.
I first created my own line of decorative paint over 20 years ago. At the time, I couldn't find exactly what I wanted on the market. There were only house paints and artist paints available. What I wanted was something in between, so I developed a paint that works beautifully on furniture, walls and floors, requires no prep and dries quickly — and all with colours that can be mixed together just like artists’ paint. I called my paint Chalk Paint™ because of its velvety, matt finish.
Chalk Paint™ started with only 12 traditional colours to which I then added a number of early 20th century colours. I now have 32 colours available with plans to add in a few more.
There has never, ever been a paint quite like this before. I developed it specifically for furniture so it can be used without priming or sanding first. Essentially, it means you can get on with the fun bit — the painting — without having to worry about any of the prep. It’s my free approach to painting that gives people an artistic license. I really believe that anyone can achieve beautiful results with my paint, whether they’re an experienced painter or not.
Art and life feed each other. Art galleries and artists inspire me. The history of paint and pigments also continue to feed my ideas and thoughts. Quality and reliability of stock was important and we couldn't control that if it was being manufactured the other side of the world.
My father once told me "Always have something nice to look at.” That has always stayed with me.
Textured colour and 21st century shapes.
Interior design once was only for the elite. I wanted to change this by sharing my passion for paint, colour and style with everyone.