Alternative Flooring is a pioneering brand with a passion for floors and a desire to be different. It has a bold and curious nature that makes it stand out from the crowd, and a big eco-conscious heart that makes it instantly lovable. With a modern mix of carpet, rugs and runners that explore pattern, texture and colour, this award-winning brand is changing how people look and feel about floors.
Alternative Flooring is celebrated for its style, desirability, authenticity, uniqueness, originality and innovation. It is a loved and inspiring brand with a big personality that shines in everything it does.
At Alternative there is a floor for everyone and every room. For creatives, the personalized Make Me a Rug online service offers countless flooring and border combinations and styles. For eco lovers, Barefoot is 100% undyed wool carpet, hand woven on traditional looms making it the ultimate in natural luxury. For those at home with pattern, the distinctive Quirky B’s wall-to-wall broadloom carpet and runners are the perfect choices.
Alternative Flooring also leads the patterned carpet revival, collaborating with some of the UK’s best interior designers such as Ashley Hicks and leading weavers such as Margo Selby. This year Alternative Flooring is delighted to announce Ben Pentreath as its new carpet collaborator, adding more great British pattern to the Quirky B collection.
Ben Pentreath is one of the UK’s leading architectural and interior designers. His architectural practice has worked on projects from new housing developments for The Prince of Wales to private houses in the UK, Ireland and the United States.
The Ben Pentreath for Alternative Flooring collection is inspired by stone floor and marble patterns by the 18th century architect Batty Langley – but now re-worked as carpet in a range of vividly coloured patterns in wool. The three designs are Cube, Tetra and Lattice.
‘These designs create three-dimensional patterns that play with space, in a way, which create rich textures for the contemporary English interior. Rooted in tradition, I am always surprised how fresh and modern these classical designs can be.’ Ben Pentreath
The twelve colour combinations ways are named after Georgian architects and fuse country-house with contemporary quirky.
‘There is a hint of something smart about the carpets, but I hope they are relaxed enough to feel at home in a lot of interiors. The darker, richer colours would look beautiful in a book room, or library; the lighter and fresher tones, in soft greys, would be perfect for a bedroom or a country drawing room.’ Ben Pentreath
At Alternative Flooring, making carpet is a craft and these carpets showcase the best of British design. The Quirky B carpets are woven on traditional axminster looms in Salisbury with its rich carpet making tradition. They are available in a 3.66m width. The composition is 80% Wool and 20% Nylon.
Alternative Flooring brings comfort and joy back to all our floors and has that spark of curiosity that inspires flooring to be different