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The Secret to Timeless Style

17th October 2014

LuxDeco might be the global online destination to discover and shop luxury interiors but it’s so much more than a retail site – it’s established itself as a champion of timeless style and hails the return of quality design. Its debut Townhouse collection – which is available to purchase in full room suites – has become a favourite for fans of stylish luxury (it’s no wonder, then, that the collection came about as part of a collaboration with the creative team of distinguished online fashion retailer Net-A-Porter.)

As an example, the formal living room has been dressed with the most sumptuous of materials – bringing luxury back to the home. Silks, satins and velvet fabrics combine with glossy metallic accents, all beautifully tied together by an underlying understanding of clean lines, perfect accent pieces and timeless styling.

Equally, the bedrooms are inviting, anchored by a beautifully dressed bed and flanked with mirrored bedside cabinets, statuesque lighting and chic home accents.

“ Despite its characteristically composed aesthetic, a truly sophisticated interior takes much more effort than it appears,” says Linda Holmes, LuxDeco’s Creative Director and designer of the collection.

The successful debut teaches what all interior designers know already – that a beautiful home is more than the sum of its parts. The stunning Georgian residence which housed the collection came alive with the addition of a pretty hand-printed cushion here and a special accent chair there. By creating this inspirational look, LuxDeco offers that same kind of luxurious living to anyone who is interested in living a more beautiful life at home.

Luckily, this sophisticated aesthetic is exactly what LuxDeco specialises in – not to mention stellar customer service which makes the “effort” referred to almost nonexistent. Its team of expert online style advisors are on hand to take requests, source hard-to-find products and offer guidance to both private and trade clients. A catalogue of curated product edits from over 200 of the design world’s most respected brands makes this an easy task for the team and an easy and enjoyable experience for the customer. Something that the company’s management envisioned from the start. “I thought that choosing furniture would be enjoyable,” says founder and CEO Jonathan Holmes, “but it was actually a hugely stressful experience. LuxDeco offers the expert insight, curated product selections and high-end service I needed. It’s an expert eye, online.”

As well as creating successful collections and offering concierge-style customer service, LuxDeco offers inspirational editorial via its online magazine and interactive looks feed, collaborates with industry tastemakers and manages a growing interior design service, as well as producing an upcoming furniture range exclusively designed by its team of in-house designers.

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