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  • Tobi Fairley Living Room

    Images by Tobi Farley

  • IN BOX

    Images by Tobi Farley


    Images by Tobi Farley

  • Tobi-Fairley-

    Images by Tobi Farley

Tobi Farily

17th September 2013

Ever dreamed of hiring a designer but your budget wouldn’t stretch to it or the designer lives too far away? Well look no further. Embracing all the web has to offer, interior designer Toni Fairly has created her own online decorating service “Inbox Interiors.” ROCO talks to Tobi about her style, Business and Inbox.


Arkansas has a wealth of inspiration sources! One of the things I love most about being located here is the balance of life between a city and a more rural setting. I have many of the conveniences of a large city, but can also drive just a few miles and be inspired by a farm setting or just peace and quiet! I love visiting the farms of my good friend P. Allen Smith (who is also a local designer based in Arkansas) and Heifer International’s headquarters, which is also here in Little Rock.

Aside from that, our state is also blessed with some amazing venues including Crystal Bridges American Art Museum. This museum just opened last November, but has garnered national press attention (including Travel and Leisure’s Must-See Places of 2012) and visitors from around the world. It is such an inspirational and brilliantly curated collection.
Aside from that I also draw tons of inspiration from patterns and fabrics that I see on my travels and at market. For me, they are usually the jumping off point for a room design.


Yes! It’s called InBox Interiors. It’s a do-it-yourself option for fabulous interior design. Each design contains everything the client needs to know to create a stunning result -- including a furniture plan, fabric and paint samples, a shopping list and thorough instructions for implementing the design. We provide detailed instructions for the
client to send us images, created measurements, a questionnaire, etc. to get started.

I am involved in the concept phase and the final approval for each project, but the projects are created and managed by a member of our team and are kept consistent with the aesthetic for which my designs have become known. Where as our full-service projects often include many hours of face-to-face meetings with me and my staff, communication for InBox Interiors’ projects happens only via email with their project manager. This is how the service got its name, because each design evolved between “inboxes.” It is a very unique service that creates a lot of flexibility for the client to be in charge of their own project timeline, budget, etc. Some clients want to carry out the design verbatim, while others like to put their own spin on it and use it for inspiration and a jumping off point. We’ve had some amazing results with this service!

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